It is insane how much our perceptions of beauty have changed over the last century! It may seem hard to believe, but the world has not always had an obsession with Kylie Jenner sized lips.
Trending lip shapes, shades and sizes have changed frequently over the last 100 years, and Allure makeup artist Kandee Johnson takes us through the most iconic of them all as part of her 100 Years of Beauty series on YouTube.
The roaring 20’s saw dramatic shades of brown, plum and cherry rise to the forefront of fashion. The desired lip shape was often achieved with the use of a stencil, which you could purchase at all good cosmetics stores. The dark lip was often paired with pale skin and dark eye makeup.
This was the decade of the Hollywood screen siren. Female movie stars began to direct the major trends in fashion and beauty, and actress Marlene Dietrich popularized the trend towards a full upper lip. This meant overlining the natural top lip line and filling in. Matte, nude shades were preferred, but the shape was what would make or break the look.
The 40s were all about lips. Other makeup was usually kept to a minimum, and lips were painted bright orangey-red shades with definitive lines. This dramatic lip look is often replicated today in pin up style photo shoots and for a retro glam feel on the red carpet.
A blood red pout is synonymous with the screen sirens of this decade that first popularized the look. Marilyn Monroe, Rita Hayworth and Ava Gardner frequently rocked dark red lips and the rest of the world soon caught on. This style lip is still considered a go to for many women wanting to make a statement.
The swinging 60s were a new age for women and for the world. The feminist movement saw women move away from over sexualized fashion and beauty trends of the past, and bands like The Ronettes popularized the white lipstick trend. Often paired with long, fluttery lashes and a pixie cut.
Disco fever took the fashion and beauty world by storm and saw the rising popularity of sparkle. This meant lips were super glossy, often coated several times, in intense shades of pink to emphasize their natural color.
The trend towards bold colors continued in the 80’s, with pop icons like Madonna, Jerry Hall and Cher often sporting crazy fuchsia colored pouts. The trick to this look was layering lip liner, lipstick and gloss for maximum color intensity.
The age of the Spice Girls saw a serious change in direction. Stars like Pamela Anderson and Geri Haliwell used the technique of lining their lips with a darker color and filling them in with a lighter one to make their pouts appear plumper.
Hollywood socialites ruled the fashion hierarchy and set the trend towards super glossy, icy colored lips. This look was usually achieved with little to no lipstick, and instead using a glitter or shimmer based sticky gloss over your entire lip (with touch ups every 2 minutes).
Today it is all about plump, pouty lips. We can thank the littlest Kardashian sister for the blow up of this trend, and the spike in lip fillers. Not game enough to get injections? Plumping tools and glosses are everywhere at the moment, and can be used to fake a plumper pout. Kylie builds upon her already inflated lips by overlining and applying dark, dramatic shades of maroon, plum and brown.